V::ROOM is the PR is often a key success factor in the current US apparel market, particularly in the area of casual fashion. Many brands have inflated prices based not on inherent value in the clothing, but due to value added by PR. Bucking this trend, we wanted to make a clothing brand with authenticity at its core. Believing that there was a market out there of people who also seek authenticity, on of four-needle flat seams.